Marcus Vance
Head of Media, Omnichannel Group
White-label performance media
White Label PPC Services
Cross-channel campaign strategy, research, creative coordination, conversion tracking, optimization, and reporting—delivered quietly behind your agency.
Turn media spend into accountable growth
Drive high-quality traffic with Yellow.
Paid media can create demand, capture active intent, and accelerate a client’s growth—but only when channels, audiences, offers, landing pages, tracking, and optimization work as one system.
Yellow’s PPC specialists operate behind your brand to research opportunities, build campaigns, control budgets, improve conversion efficiency, and explain performance clearly. Your agency gains an experienced delivery team without adding fixed overhead or losing ownership of the client relationship.
Schedule a consultationCross-channel media workspace
Export reportCross-channel PPC performance
Primary result4.36×blended return on spendPerformance+32.8%vs. previous periodQuality score92healthy delivery
Performance trendGrowing steadily
Campaign mix
68%
- Google 46%
- Microsoft 32%
- Social 22%
Cost per result$39.20
Qualified pipeline$68,740
Hear what our partners have to say about us.
Agency partners rely on Yellow for responsive communication, cross-channel depth, and campaign work that arrives ready to present.
- Scale paid-media delivery without fixed overhead
- Keep control of every client relationship
- Deliver through experienced channel specialists
David Cho
Performance Director, ScaleFlow
Who benefits from white-label PPC services?
This model is built for agencies that want to introduce paid media, strengthen an existing offer, or add capacity when internal specialists are already fully allocated. It also helps teams that need deeper platform expertise without recruiting a separate operator for every channel.
Yellow supports creative, web, SEO, branding, and full-service agencies that want reliable PPC execution under their own name. We adapt to your workflow, approvals, communication style, and client portfolio instead of forcing every account into one rigid delivery template.
Your client-facing team stays focused on relationships, strategy, and growth while our specialists manage research, builds, daily controls, testing, optimization, quality reviews, and performance reporting.
Cross-channel media workspace
Export reportPaid audience intelligence
Primary result438Kqualified impressionsPerformance+26.4%vs. previous periodQuality score92healthy delivery
High intentReturningLocalNew demand
Priority segments
Google46%
Microsoft32%
Social22%
Cost per result$21.70
Qualified pipeline$58,320
Power up your client pay-per-click services.
A coordinated white-label team gives your agency dependable campaign capacity without the delays, management load, and fixed cost of building every role internally. Yellow combines specialist execution with visible workflows so your team can scale without lowering its quality standard.
The engagement can support a single high-priority account or a wider paid-media portfolio. Scope flexes around client demand, launch timing, platform mix, budget, and the capabilities already available inside your agency.
- Clear scopes and transparent commercial terms
- Niche-aware channel and campaign strategy
- Account audits and opportunity reviews
- Flexible campaign and experiment capacity
- Dedicated account and project coordination
Cross-channel media workspace
Export reportPPC campaign control
Primary result64active campaignsPerformance95%vs. previous periodQuality score92healthy delivery
CampaignStatusResultTrend
Priority growthGoogleActive128conversions
High-intent coreMicrosoftActive94conversions
Retention engineSocialActive76conversions
Market expansionGoogleActive52conversions
Cost per result$34.85
Qualified pipeline$72,460
Cross-channel PPC services in one accountable system.
Different channels solve different parts of the customer journey. Yellow plans the media mix around the client’s audience, intent, offer, creative resources, funnel, and measurement maturity, then keeps every campaign connected to one commercial objective.
Our specialists can coordinate search, shopping, video, display, paid social, lead generation, and remarketing while your agency receives one priority list and one reporting rhythm.
- Google Search, Display, Shopping, and Performance Max
- Microsoft Advertising
- YouTube advertising
- Meta and LinkedIn campaigns
- Lead generation and remarketing
- Cross-channel funnel and attribution planning
Cross-channel media workspace
Export reportAgency PPC reporting
Primary result986tracked conversionsPerformance+41.2%vs. previous periodQuality score92healthy delivery
Performance over time+41.2%
Week 1Week 2Week 3Week 4
Agency summary3 wins this period
- Conversion volume increased
- Cost efficiency improved
- Next test is ready
Cost per result$36.40
Qualified pipeline$84,920
Grow without growing overhead
Power up and join other ambitious agencies.
Add dependable PPC capacity while your internal team stays focused on relationships, sales, and strategic leadership.
- Expand your existing and new services
- Generate revenue without increasing fixed costs
- Save and reallocate your team’s time
- Support multiple client niches and budgets
- Gain practical media insight and reporting
A complete performance delivery model
Benefits of Yellow’s white-label PPC services.
From initial research to reporting, the system is designed to give your agency control, specialist depth, and presentation-ready work at every stage.
Channel planning, campaign builds, tracking, testing, budget pacing, and performance analysis stay connected, giving clients clearer decisions and your agency a dependable delivery rhythm.
Conversion-focused PPC landing pages.
Paid traffic becomes expensive when the landing experience does not match the audience, keyword, ad promise, or conversion goal. Yellow reviews message alignment, offer clarity, page hierarchy, mobile usability, speed, form friction, trust signals, and measurement before recommending changes.
Our strategists, writers, designers, and developers can improve an existing page or create a focused production scope. Structured experiments then reveal which headlines, proof points, layouts, and calls to action improve conversion quality.
Cross-channel media workspace
Export reportPPC landing page results
Primary result18.7%conversion ratePerformance+29.5%vs. previous periodQuality score92healthy delivery
Built for actionTurn attention into a qualified conversation.
Experiment 04Message-first hero
Conversion lift+28.9%
Winning variation
Cost per result$31.10
Qualified pipeline$76,580
In-depth white-label PPC proposals.
A useful proposal explains why the recommended campaign will fit the prospect’s market instead of repeating a generic platform checklist. Yellow supports your sales process with focused research, channel opportunities, budget scenarios, measurement requirements, landing-page observations, and a phased launch plan.
Your team receives an agency-ready story that sets sensible expectations, demonstrates strategic thinking, and helps the prospect understand how media spend will be controlled and improved.
Cross-channel media workspace
Export reportPPC opportunity proposal
Primary result$48Krecommended media planPerformance5 channelsvs. previous periodQuality score92healthy delivery
1AuditOpportunity review
2StrategyChannel plan
3LaunchBuild and QA
4ScaleOptimize growth
Recommended plan$48,00090-day investment
Google50%
Microsoft30%
Social20%
Cost per result$40.25
Qualified pipeline$96,400
Creative and banner design built for performance.
Attention matters only when it comes from the right audience and leads toward the right action. Our media, copy, and design specialists coordinate campaign concepts, formats, messages, offers, and calls to action around a defined testing purpose.
Once campaigns launch, click quality and conversion data inform the next creative cycle. Strong approaches are expanded across useful variations while weak messages are replaced before fatigue or wasted spend compounds.
Cross-channel media workspace
Export reportPPC creative and keyword lab
Primary result286approved assetsPerformance+24.6%vs. previous periodQuality score92healthy delivery
Concept 01Lead with the outcome.Primary creative
“A sharper reason to act.
42%higher engagement
Version B
Creative score92
Ready for testing
- Message match✓
- Visual clarity✓
- Call to action✓
Cost per result$33.90
Qualified pipeline$81,260
Keyword research grounded in customer intent.
Keywords are not just traffic labels—they reveal what a customer wants and how close that person may be to acting. Yellow maps themes around intent, offer fit, commercial value, geography, competition, and the landing experience before building campaign structure.
We review search terms continuously, add useful exclusions, refine match-type control, and connect query patterns with lead quality. This keeps budget concentrated on searches that have a credible path to conversion.
Cross-channel media workspace
Export reportPaid audience intelligence
Primary result438Kqualified impressionsPerformance+26.4%vs. previous periodQuality score92healthy delivery
High intentReturningLocalNew demand
Priority segments
Google46%
Microsoft32%
Social22%
Cost per result$21.70
Qualified pipeline$58,320
Customized reporting and focused strategy.
Your agency should never have to translate a platform export into a client story at the last minute. Yellow’s reports connect spend, reach, clicks, conversions, lead quality, revenue signals, completed work, and upcoming priorities to the goals agreed at the start.
Recommendations are written in plain language and supported by the relevant data. Your team receives the context needed to lead client conversations confidently and make informed decisions about budgets, channels, creative, and the funnel.
- Customized agency-ready reporting
- Growth-focused channel strategy
- Flexible campaign and testing plans
- Experienced media specialists
- Dedicated account and project leads
- Responsive communication and ad hoc analysis
Cross-channel media workspace
Export reportAgency PPC reporting
Primary result986tracked conversionsPerformance+41.2%vs. previous periodQuality score92healthy delivery
Performance over time+41.2%
Week 1Week 2Week 3Week 4
Agency summary3 wins this period
- Conversion volume increased
- Cost efficiency improved
- Next test is ready
Cost per result$36.40
Qualified pipeline$84,920
Frequently asked questions
Everything you need to know before we begin.
These are the questions agencies ask most often before adding white-label PPC support.
What is a white-label PPC service?
White-label PPC gives agencies a specialist paid-media team that plans, builds, manages, and reports campaigns behind the agency’s brand. Your team owns the client relationship while Yellow supplies the channel expertise and delivery capacity.
Which advertising platforms can Yellow manage?
Scopes can include Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube, display, remarketing, and selected marketplace or programmatic channels. We recommend a practical mix after reviewing the audience, offer, budget, funnel, and measurement readiness.
How does communication work with our agency?
A dedicated account lead coordinates priorities, access, approvals, reporting, and specialist questions through your preferred channels. Yellow can stay completely behind the scenes or join selected conversations as a member of your team.
How is white-label support different from a freelancer or in-house hire?
The model gives your agency access to coordinated media, strategy, creative, tracking, and reporting capability without relying on one person or carrying permanent recruitment overhead. Scope and capacity can flex as your client portfolio changes.
How do you report campaign progress?
Reports connect spend, conversions, lead quality, revenue signals, and optimization work to the agreed commercial goals. Your team receives plain-language context, current priorities, testing insights, and recommended next actions in an agency-ready format.
Will Yellow sign an NDA before onboarding?
Yes. Confidential delivery is central to the partnership. We can complete the appropriate agreement and confirm brand handling, account access, communication, and client-contact expectations before campaign work begins.
Can Yellow support landing pages, creative, and tracking?
Yes. PPC performance depends on the whole conversion path, so scopes can include landing-page strategy or production, copy and creative coordination, analytics setup, tag management, conversion validation, and ongoing experiment planning.
Your paid-media team behind the scenes
Ready to add cross-channel PPC capacity?
Let’s map the right white-label media model for your agency and clients.