Their objective
Generate more qualified vehicle enquiries without increasing acquisition costs, and turn more paid website visits into real customers.
Auto dealer Google Ads case study
Leading an automotive dealer to Google Ads success.
Client overview
A strong business ready for a stronger acquisition system.
A reputable Atlanta car dealership with a strong in-store presence but limited growth in leads and sales from its existing Google Ads account.
The challenge
Low conversion rates, high cost per lead, and unstable click and conversion performance made it difficult to plan spend or scale confidently.
Our digital marketing solution
Rebuild the account around high-intent vehicle shoppers.
Yellow audited keywords, ad copy, bidding, placement, and audience targeting to identify where spend was leaking. Negative keywords removed unrelated traffic while high-intent terms received clearer, offer-led ads.
Conversion-focused bidding, remarketing lists, in-market segments, demographic signals, and A/B testing created a more disciplined route from search to enquiry.
How we did it
Every account decision moved closer to a qualified vehicle enquiry.
The rebuild connected search intent, audience signals, ad relevance, bidding, and landing-page action. Instead of optimizing isolated metrics, the team followed the complete journey from search term to vehicle enquiry and moved budget toward the combinations producing real customer intent.
Account audit
Search-term review
Negative keywords
High-intent groups
Ad copy testing
Offer strategy
Smart bidding
Remarketing
Audience targeting
Performance reporting
Free lead-magnet campaign
Turn useful expertise into measurable demand.
Helpful content creates a reason for the right prospect to engage before they are ready to buy. Yellow connects that value to focused promotion and clear follow-up.
- Generate more qualified leads and conversions
- Build a useful first-party contact list
- Maintain prospect engagement and interest
- Improve retention and sales follow-up
- Amplify the impact of every campaign
Free growth playbook97.33
conversions
Strategy · Media · Conversion
The results
More conversions at a more efficient cost.
Clicks increased to 1.16K while conversions rose to 97.33. Cost per conversion fell to $27.80, creating a much more efficient use of the dealership’s advertising budget.
The campaign delivered 21.9K impressions from $2.71K in managed spend, expanding visibility while improving bottom-line performance.
Cleaner search terms and stronger audience signals also gave the dealership a more predictable optimization rhythm, making it easier to protect efficiency as enquiry volume increased.
Performance trendCampaign period
Before + after analysis
See what changed—not just what increased.
Better results came from fixing the system behind the numbers: targeting, message, journey, and measurement.
What held performance back.
- Low conversion rate
- High acquisition cost
- Unrelated search traffic
- Unstable account performance
What changed the trajectory.
- 97.33 conversions
- $27.80 cost per conversion
- High-intent traffic mix
- Predictable optimization rhythm
Spend less and earn more
Better intent made the same budget go further.
Sharper keyword selection and more relevant ad copy improved interaction and reduced the distance between click and enquiry.
With bidding and audiences guided by conversion evidence, the dealership gained a more efficient paid-search system and a clearer basis for future growth.
I couldn't recommend the team more highly. Their work is impeccable and their communication is incredibly professional.
White-label onboarding
A simple, confidential path from opportunity to delivery.
Your agency remains at the center of the client relationship. Yellow brings the audit, strategy, specialists, and reporting structure that make confident delivery possible.
Your next growth story
Can Yellow take care of your clients?
Book a focused strategy call and see how our white-label team can support your agency's next result.