Automotive digital marketing case study
How we generated 303.33% more leads through Google Ads.
A connected SEO, content, local visibility, and paid-search program helped a regional trucking company turn an underperforming website into a dependable source of qualified inquiries.
Client overview
A regional trucking business ready to compete for better work.
Their objective
The client had invested in a custom website, but it was not producing consistent inquiries. They needed stronger regional visibility, more qualified visitors, and a clear position in a competitive trucking market.
The challenge
The custom-coded site created technical limits for search optimization. The business wanted measurable traffic and conversion gains while keeping the existing website and protecting the experience its internal team had built.
Our digital marketing solution
Search visibility, useful content, and paid demand working as one system.
Yellow began with market, competitor, and keyword research. Low-opportunity terms were replaced with queries that matched the client's services, geography, and commercial priorities. New on-page and off-page content gave search engines clearer context while giving prospects more useful reasons to engage.
Local search work improved the company's presence for regional intent, while UX recommendations focused attention on the actions most likely to become real inquiries. Paid-search specialists removed irrelevant keywords, rebuilt the ad messaging, and shifted key campaigns toward phone calls to reduce friction.
The same strategy connected organic discovery, paid acquisition, landing-page relevance, and lead follow-up. Each channel had a specific role, but all of them worked toward the same qualified-lead goal.
How we did it
Ten connected capabilities. One commercial outcome.
The account was rebuilt around a shared measurement plan, so research, content, local visibility, technical improvements, and paid campaigns reinforced one another. Every specialist worked from the same commercial priorities, reviewed the same evidence, and used each new insight to improve the next customer touchpoint.
SEO strategy
Keyword research
On-page SEO
Google Business Profile
Authority building
Competitor analysis
Content marketing
Market research
Google Ads
Call-focused PPC
Free lead-magnet campaign
Turn helpful expertise into measurable demand.
High-value content became a practical acquisition asset rather than a one-time publication. Paid promotion introduced that content to the right audience, while organic optimization continued building visibility over time.
- Generate more qualified leads and conversions
- Build a useful first-party prospect list
- Keep potential customers engaged
- Improve lead retention and sales follow-up
- Strengthen the impact of paid campaigns
Qualified visits+8,641
SepDecMarJunAug
Acquisition mix
Organic search54%
Paid search29%
Direct & referral17%
The results
A stronger pipeline, not just more activity.
Better relevance, simpler conversion paths, and coordinated optimization improved lead volume and efficiency at the same time.
Organic visibility and paid search began supporting the same commercial journey. Prospects discovered more useful content, reached clearer service pages, and encountered calls to action shaped around genuine transport needs.
The result was a healthier acquisition system: more qualified enquiries, less wasted media spend, and stronger performance evidence the team could use to guide future campaigns.
Qualified leads303+303.33% vs. previous period
8,420Visitors
1,296Intent actions
303Leads
92Sales calls
Before / after performance Before After Yellow
9,022
18,136
76
101
75
303
1.08%
3.60%
SEO and PPC analysis
Organic momentum and paid efficiency improved together.
Organic
SEO analysis
Search-focused content and authority work increased relevant discovery while regional optimization connected the business with prospects in its service area.
Visibility67.4%+38.2 pts
94Health89Content96Local
Search queryPositionChange
trucking company near me03+18
regional freight services05+12
commercial trucking quote08+21
Paid search
PPC analysis
Cleaner keyword targeting and call-focused ads reduced wasted spend. The team used performance data to refine the account around prospects most likely to become customers.
Lead efficiency4.2×more leads from the same intent
CampaignLeadsCost / leadBudget
Regional freight124$31.40
Trucking services97$39.12
Call campaign82$44.86
Spend less and earn more
Relevance made every click work harder.
More precise content improved engagement and reduced bounce. Stronger search relevance lifted rankings, while paid campaigns reached better-qualified prospects with clearer next steps.
The decisive result was not one isolated number. The client gained a more efficient acquisition system: lower cost per lead, higher conversion, stronger organic visibility, and a website that finally supported business development.
Client perspectiveI couldn't recommend the team more highly. Their work is impeccable, and their communication is incredibly professional.
Scale with Yellow
Make your next client result the story worth sharing.
Tell us where performance is stuck. We'll map the search, content, media, conversion, and reporting priorities that can create a clearer path to growth.
White-label onboarding
A simple, confidential path from discovery to delivery.
Your agency stays at the center of the client relationship. Yellow supports the work behind the scenes with clear access rules, a focused onboarding call, documented requirements, an agreed launch plan, and visible project ownership.
