Their objective
Replace an outdated four-year-old website, strengthen local discovery, and turn higher visibility into more enquiries and sales before peak season.
Outdoor blinds digital marketing case study
How we increased organic leads by 106% for our outdoor blinds partner?
Client overview
A strong business ready for a stronger acquisition system.
A shade-solutions specialist installing blinds, shutters, awnings, and pergolas for homes and commercial spaces. Strong service and custom design had built its reputation across local and international markets.
The challenge
The new experience and acquisition plan had to be live before summer, leaving less than a year to rebuild the digital foundation and produce meaningful growth.
Our digital marketing solution
Pair a more useful website with rankable local demand.
Yellow assessed site performance and search visibility, then prioritized focused local keywords, credible links, and service content that could compete in the client’s real market.
Paid search and social creative supported the organic program. Budgets were reallocated, irrelevant categories were paused, and landing paths were simplified around quote requests.
How we did it
Search, content, creative, and conversion design moved in sequence.
The campaign was planned backward from the summer deadline so foundational work could compound before peak demand arrived. Website improvements, search visibility, creative, and paid promotion were sequenced carefully so the new experience was ready when local buying interest was highest.
Website assessment
SEO strategy
Keyword research
On-page SEO
Local optimization
Link building
Content marketing
Google Ads
Social creative
Conversion testing
Free lead-magnet campaign
Turn useful expertise into measurable demand.
Helpful content creates a reason for the right prospect to engage before they are ready to buy. Yellow connects that value to focused promotion and clear follow-up.
- Generate more qualified leads and conversions
- Build a useful first-party contact list
- Maintain prospect engagement and interest
- Improve retention and sales follow-up
- Amplify the impact of every campaign
Free growth playbook+106%
organic lead traffic
Strategy · Media · Conversion
The results
A stronger website captured more of the market at the right time.
Total traffic increased by 90% and organic lead traffic grew by 106%. Better backlinks and rankings helped the client appear more often for high-value local searches.
Business growth reached 108% in less than a year, giving the team a stronger digital platform before its busiest season.
The redesigned journey also made that new visibility more useful. Visitors could understand the product range faster, compare relevant solutions, and move naturally toward a quote request.
Performance trendCampaign period
Before + after analysis
See what changed—not just what increased.
Better results came from fixing the system behind the numbers: targeting, message, journey, and measurement.
What held performance back.
- Four-year-old website
- Low local visibility
- Difficult short-tail keywords
- Fragmented media spend
What changed the trajectory.
- Conversion-ready experience
- Stronger local rankings
- Focused, rankable intent
- Coordinated organic and paid plan
Spend less and earn more
A better digital foundation made the busy season work harder.
The website, search strategy, and media plan were treated as one commercial system. Visitors arrived through more relevant searches and encountered clearer reasons to request a quote.
That alignment improved traffic quality, organic lead volume, and overall business growth without relying on one channel alone.
I couldn't recommend the team more highly. Their work is impeccable and their communication is incredibly professional.
White-label onboarding
A simple, confidential path from opportunity to delivery.
Your agency remains at the center of the client relationship. Yellow brings the audit, strategy, specialists, and reporting structure that make confident delivery possible.
Your next growth story
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Book a focused strategy call and see how our white-label team can support your agency's next result.