The objective
Create a more functional website journey, strengthen search rankings, and turn organic and paid visibility into measurable appointment requests.
Dental digital marketing case study
How we grew organic leads by 1,161.76% for our dental client?
Client overview
A trusted local practice ready to be found by more patients.
The client provides dental and orthodontic care across its region, combining modern technology with a professional, patient-first experience. Strong referrals had built the practice—but digital discovery had not kept pace.
The challenge
Rankings fluctuated because the practice depended on word of mouth. Yellow needed to build lasting demand in a competitive local healthcare market.
Our digital marketing solution
Make every channel feel like one reassuring patient journey.
We began with market, competitor, and keyword research, replacing low-volume terms with searches that reflected real treatment needs and local intent. New ad messaging spoke directly to patient concerns while clearer landing-page paths made calls and appointment requests easier.
Local visibility, Google Business Profile optimization, useful treatment content, and authoritative links helped the practice build a credible search footprint. In parallel, a more disciplined paid-search structure reduced waste and focused investment on the services most likely to produce qualified enquiries.
How we did it
Ten capabilities. One patient-growth system.
Strategy, content, local visibility, paid media, and conversion design shared the same priorities and measurement plan. The team mapped every activity to a patient decision—from discovering a nearby practice to understanding a treatment and confidently requesting an appointment.
SEO strategy
Keyword research
On-page SEO
Google Business Profile
Authority building
Competitor analysis
Content marketing
Market research
Google Ads
Call-focused PPC
Free lead-magnet campaign
Turn helpful expertise into a reason to connect.
Patient education became an acquisition asset. Helpful content introduced the practice before treatment was urgent, while paid distribution and organic optimization kept that expertise working over time.
- Generate more qualified patient enquiries
- Build a useful first-party email list
- Maintain patient interest between visits
- Improve lead retention and follow-up
- Amplify paid and organic campaign performance
Organic growth1,161.76%↑ target exceeded
Qualified actions+73.85%calls + appointments
High-intent discoverySep — Aug
SepDecMarJunAug
The results
A much stronger digital footprint—and a healthier pipeline.
The campaign exceeded its original growth target, raised high-intent visibility, and improved conversion efficiency at the same time.
More patients found the practice through relevant local and treatment searches, while stronger educational content gave them the confidence to call, request an appointment, or explore a service in greater detail.
Because organic search, paid media, and the landing experience were measured together, the practice gained more than a traffic increase—it gained a dependable patient-acquisition system built to keep compounding.
01020304Growth console
Campaign overviewPatient acquisition
Updated todaySearch visibilityCompounding growth
Lead mix
Organic 72%
Paid search 19%
Direct 9%
SEO + PPC analysis
Organic authority and paid efficiency moved together.
More relevant keywords improved both search visibility and media performance—bringing the practice closer to patients already looking for care.
Organic search
Local SEO built compounding visibility.
Treatment content, local optimization, and stronger authority signals improved rankings for the searches that lead to appointments.
Visibility86.4%+54.2 pts
96Local healthPatient searchRankChange
dentist near me03+21
family dental clinic05+16
orthodontist consultation07+24
Paid search
Sharper intent made every click work harder.
Refined targeting, better ad relevance, and easier conversion paths increased enquiries while reducing cost per lead.
Lead efficiency2.8×more qualified actions
CampaignLeadsCost / lead
Emergency care142$28.14
New patient118$31.60
Orthodontics84$39.22
Spend less and earn more
Relevance turned visibility into booked appointments.
More precise keywords attracted better-qualified prospects. Stronger content built confidence before the first call, while simpler landing-page actions removed friction from the decision.
The result was not just more traffic. The practice gained a connected acquisition system that improved visibility, conversion, and media efficiency together.
I couldn't recommend the team more highly. Their work is impeccable and their communication is incredibly professional.
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